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We hear from many current users that prior to Matium they were using excel sheets to manage their opportunities. Some got fancy with it and tried HubSpot or another CRM provider. Here is the problem with these solutions... Opportunities in the materials industry come down to the material itself so no out of the box product is going to be able to actually track and optimize opportunities from a material specification standpoint.
So when Matium looks at a deal it isn't company to company - it's material to material.
Now obviously the companies control the variables based off of what material produce/distribute, where they are located, or what pricing they expect. But at the Core of it (pun intended), Matium looks at what Material you have/need and then compares that material up against all of the potential matches to make a deal and ranks them for you.
Within Matium, you will have the ability to create "Companies". These are exactly what they say they are: Companies. They are the ones that you work currently or opportunities that you have.
To add a new Company to your Matium there are two options:
Manually add them through "Create a Company" button Import them directly from the Network
Company Materials / Buy Profiles
In the How to use Matium as a CRM (Companies) segment we discussed building out the line cards of the companies that you work with as well as their buy profiles.
To recap:
Materials - materials that the company sells or distributes
Buy Profiles - materials the the company typically buys
Materials
Click along and learn to build out a Material here...
The importance of building out a Company's Materials is that whenever they contact you with an opportunity - you can immediately add a "Have" or "Inventory Item" to the prebuilt material.
You will also be able to go to the page for that given Material to track all previous opportunity and order history. This is where we are very different from any CRM.
Buy Profiles
Buy profiles are going to be what guide you to getting more orders. How?
Whenever you don't have direct demand for a certain material that you have in inventory, you will be able to find what company "Matches" based off of their buy profile.
So maybe you have 100,000 of Clear Post Industrial PP Pellets in your inventory at your Richmond, VA facility with a processed cost of $.28/lb but when you scan your "Matches" you have no customers actively looking for that exact material.
But wait, you have XYZ Poly who has a "Buy Profile" that includes Clear Post Industrial PP Pellets so you simply share that inventory item with your contact Jim at the company.
Translation: Matium will tell you what companies usually are buyers of the material you have an opportunity on so that you can go get a sale!
Sharing Opportunities
Now while we look at opportunities on a material by material basis, we know that it is the people/companies that move the materials.
So if you want to communicate the opportunities you have to the people that you work with, you can simply share it with them! What this does (at this time) is prepare an email with all of the details of the opportunity to easily send out.
Click along to sharing here...
